Welcome to Tarleton Thursdays, where each week we help you harness the power of social media. Today's topic is using social media for self-promotion.
Self-promotion, is one of the keys to landing a great job, increasing clientele or even finding your significant other. The determining factor as to whether social media has a positive or negative outcome lies solely in the hands of the promoter. A promoter is often seen as a corporation or organization, but can also be a gentleman, like myself.
Self-promotion, is one of the keys to landing a great job, increasing clientele or even finding your significant other. The determining factor as to whether social media has a positive or negative outcome lies solely in the hands of the promoter. A promoter is often seen as a corporation or organization, but can also be a gentleman, like myself.
This guide to the DOs and DO NOTs of social media will only be effective once put into action. Knowledge alone will not be enough. So men, straighten that tie, stroke the facial scruff, and let’s get down to business! (Ladies, most of this could apply to your social media use as well.)
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| Photo obtained from morguefile.com |
The DOs
- Keep more than one social media resource (Facebook, LinkedIn, Twitter, etc.). Having a wider net catches more fish after all.
- Keep your posts grammatically correct at ALL times!! NO ONE enjoys having to play Sherlock Holmes to decode what you actually intended to say.
- Keep your posts as professional, non-offensive and drama-free as possible. If people wanted to see Jersey Shore, they’d be watching MTV, not your social media.
- Keep your PRIVATE information PRIVATE. The web has more than its fair share of creepers, identity thieves and stalkers.
The DO NOTs
- · DO NOT have boozed-up, bar-infested photo albums all over your profile. Let them see the intelligent, sophisticated and business-minded gentleman (or lady) you truly are.
- · DO NOT use social media as a soapbox for your day-to-day complaints. There’s a time and a place for your rants. The Internet isn't that place. What bothers you today will be miniscule in comparison to HOW your rant about it could affect you down the road.
- · DO NOT become anti-social by being over-social. There’s a fine line between managing a social media presence and commanding social media with your presence. A post every six seconds might be okay under certain circumstances, but NO ONE needs to know when you’re doing average, everyday mundane things like using the bathroom, turning a page in a book, or driving. (A Gentleman never “multi-tasks” while driving. Life is too precious.)
- · DO NOT blind others with your awesomeness by bragging and boasting 24/7. Let your natural Gentlemanly awesomeness shine through on its own merit.
- In the real world, a true gentleman opens doors for
others. In the online world, the key is to simply avoid closing the door inpeople’s faces. Stay CLASSY my friends.
Ian Troub is a Junior Communications Studies major at Tarleton State University who is from Copperas Cove, Texas. You can find him on Twitter. You can also find TSMRI on Facebook, Twitter, and YouTube.
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