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Monday, April 24, 2017

How the Social Media Coach Experience Helped Executive Coach - Aissa Martinez


TSMRI has taught me many of the essential skills I need to land a job. TSMRI is an experience all students in the communications department and the marketing department can benefit from. Not one but a few different ALE credits can be completed through TSMRI as well as getting class credit for an upper level elective. The in-depth social media training we receive can be used in any job market.


TSMRI taught me analytics, marketing, public relations, networking, and professional social media etiquette. Not only did I learn these skills, but I had to opportunity to carry them out on many occasions. I have traveled to many conferences that brought experience and networking. In addition to that, I also got hands on experience with event management and marketing with the planning of the TSMRI annual conference.

Skills Learned While Completing the TSMRI Internship
Networking
How to network
Networking with people from all backgrounds
Marketing
Public Relations
Professionalism
Travel
Multicultural Initiatives
Business and analytics
Small business marketing skills
Higher education
Social media etiquette
Research



Here's the link to the TSMRI Application - http://www.tinyurl.com/TSMRIInternship

My favorite experience was traveling to the Southern States Communication Association conference in South Carolina to share our TSMRI experiences with others. After our presentation there were graduate schools approaching us instead of us approaching them which really shows the power of what we do.


LinkedIn
Here's a link to Aissa's LinkedIn Profile - https://www.linkedin.com/in/aissa-martinez-615b51110

Twitter
Also, follow Aissa on Twitter - @martinezaissa

The Texas Social Media Research Institute (TSMRI) is a group of faculty, staff, and students at Tarleton State University with a mission of conducting social media research; sharing social media best practices; and providing social media education for students, non-profit organizations, state agencies, school districts, and higher education institutions.



Contact us:
Texas Social Media Research Institute
Follow Us on Twitter - @TSMRI
Call Us - 254-307-8211
Join Us for Our #TXSocialMedia Weekly Twitter Chats on Thursday Nights at 8pm CDT
texassocialmediaresearch@gmail.com

How the Social Media Coach Experience Helped Executive Coach - Jeff Nwidobie


Jeffery is an engineering student but he also loves social media. One day, a mysterious email appears in his inbox. Now, Jeffery did not know there was a social media research organization on campus. There were many organizations on campus but none of them appealed to Jeff, well up until then. TSMRI was different.



Here's the link to the TSMRI Application - http://www.tinyurl.com/TSMRIInternship

In 5 minutes, he submitted his application and waited. Some days pass by, and then another email, this time not so mysterious. Jeff went in for the interview and was amazed at the exceptional organizational culture he witnessed. That day, Jeff the engineering student decided to be a part of TSMRI. You won't believe what happens next.


Spring break is approaching. Jeff has nothing planned until he gets wind of Dr. Edwards' plan. Study abroad for spring break? That's a first. Wait, on a ship? Even better. It won't cost me a fortune plus I get a scholarship? Sign me up! That year, Jeff and his TSMRI team went on a study abroad cruise. They had fun but no too much of it, they were here to learn.


Later that year, Jeff and his TSMRI family wrote a research paper which they got to present at the National Communications Association convention in Philadelphia. The next year, TSMRI got to tell their study abroad experience at the Southern States Communication Association conference in South Carolina. Jeffery the engineering student loves TSMRI and hopes it becomes the 'Ferrari' of all organizations someday but for now he'll settle for a Tesla.

LinkedIn
Here's a link to Jeff's LinkedIn Profile - https://www.linkedin.com/in/jeffnwidobie
Currently, Jeff's is the top Tarleton State University student on LinkedIn.

Twitter
Also, follow Jeff on Twitter - @calme_jeff 

The Texas Social Media Research Institute (TSMRI) is a group of faculty, staff, and students at Tarleton State University with a mission of conducting social media research; sharing social media best practices; and providing social media education for students, non-profit organizations, state agencies, school districts, and higher education institutions.



Contact us:
Texas Social Media Research Institute
Follow Us on Twitter - @TSMRI
Call Us - 254-307-8211
Join Us for Our #TXSocialMedia Weekly Twitter Chats on Thursday Nights at 8pm CDT
texassocialmediaresearch@gmail.com

Passionate about Social Media? Want to Start Your Own Business? Become a Social Media Coach with @TSMRI


Tarleton Students - The Texas Social Media Research Institute (@TSMRI) has a few openings for Social Media Coaches. Coaches will learn about social media technologies and how to conduct/research the effectiveness of social media campaigns, present at research conferences, and will have opportunities to study abroad! Interviews - 4/27/17 at Noon.

Here's the link to the application: http://www.tinyurl.com/tsmriinternship/

Through the Social Media Coach Internship, you will gain the following experiences:
- Social Media Analytics Training
- Video Editing Experience
- Social Media Campaigns
- Scheduling Social Media Posts
- Developing Your Own Social Media Research Study
- Presenting at National and Regional Conferences
- Study Abroad Experiences
- Gain Social Media Mentors
- Network with Other Social Media Professionals

If you have any questions, please contact texassocialmediaresearch@gmail.com OR send a direct message to @drjtedwards.

Sincerely,

@TSMRI

The Texas Social Media Research Institute (TSMRI) is a group of faculty, staff, and students at Tarleton State University with a mission of conducting social media research; sharing social media best practices; and providing social media education for students, non-profit organizations, state agencies, school districts, and higher education institutions.

Contact us:
Texas Social Media Research Institute
Follow Us on Twitter - @TSMRI
Call Us - 254-307-8211
Join Us for Our #TXSocialMedia Weekly Twitter Chats on Thursday Nights at 8pm CDT
texassocialmediaresearch@gmail.com

Wednesday, April 5, 2017

Do You Know How Teens and Tweens are Using Popular Social Media Apps?



Recently, we were contacted by Michaela, a digital coach from Xooloo, about an article she wrote about teens and digital habits. This article was very interesting and we wanted to share with all of our readers.

Here were some key highlights from the article:
- Over 90% of teens (ages 13-17) access the internet each day.
- When teens are completing their homework assignments, many of them perform many functions at one time.

*In addition, the article shares digital app usage tips for parents of tweens and teens!

Check out their article here - https://www.xooloo.com/social-media-apps-teens-tweens-using/

About TSMRI - The Texas Social Media Research Institute (TSMRI) is a group of faculty, staff, and students at Tarleton State University with a mission of conducting social media research; sharing social media best practices; and providing social media education for students, non-profit organizations, state agencies, school districts, and higher education institutions.

Contact us:
Texas Social Media Research Institute
Follow Us on Twitter - @TSMRI
Call Us - 254-307-8211
Join Us for Our #TXSocialMedia Weekly Twitter Chats on Thursday Nights at 8pm CDT
texassocialmediaresearch@gmail.com

Monday, February 6, 2017

News Release - Journal names new associate editor

Dr. Amber Harris Bozer
Dr. Amber Harris Bozer
Harris Bozer named Associate Editor of
The Journal of Social Media in Society


The Journal of Social Media in Society (JSMS) is proud to announce that Dr. Amber L. Harris Bozer, assistant professor in the Department of Psychological Sciences, will become the journal’s first associate editor.

A product of the Texas Social Media Research Institute (TSMRI), the peer-reviewed JSMS launched its first issue in 2012, and its success and growth has led to the need for an addition to the editorial team.

The founding editors, Dr. Sarah Maben, Communication Studies, and Dr. Credence Baker, Associate Professor of Curriculum and Instruction and Assistant Graduate Dean of the College of Graduate Studies, started the journal to give authors a place to publish cutting edge research devoted to social media and mobile technology.

“Dr. Harris Bozer brings her methodological strengths and research savvy to our leadership team,” Maben said. “We have always been a multi-disciplinary effort and are excited to expand to include her psychology and neuroscience background.”

Harris Bozer joined the Department of Psychological Sciences at Tarleton State University in January of 2014. She teaches a variety of undergraduate and graduate courses, primarily in the biological psychology areas. Her EEG lab investigates how chronic pain is processed in the brain. In addition to her neuroscience research, she has been involved in teaching-as-research projects. She is also the parliamentarian for the Faculty Senate, and previously served as a reviewer for The JSMS.

A Tarleton alumna, Harris Bozer received her Bachelor of Science in Psychology with a minor in Social Work in 2008. She obtained a Master of Science in Educational Psychology with an emphasis in Experimental Psychology from Tarleton in 2010, and her Master of Science in Health Psychology from the University of Texas at Arlington in 2013. She earned her doctorate from the University of Texas at Arlington in 2015 and specialized in Neuroscience.

The JSMS recognized by Katz
The Journal of Social Media in Society has been listed as a highly recommended title (K+) in the 2016 edition of Katz’s Magazines for Libraries.

The journal boasts more than 60 reviewers from institutions across the globe and Tarleton State. Almost 300 manuscripts have been submitted in the journal’s history, with many from international authors.

The latest issue published at the end of 2016, with articles about athletes using Twitter, the citizen framing of #Ferguson, self-monitoring on Facebook, social media usage during working hours, social media as a screening mechanism for job applicants, and obesity discourse on The Biggest Loser’s Facebook page. The journal is an open access publication, located at http://thejsms.org.

The Journal of Social Media in Society is one of the handful of academic journals based at Tarleton State, and is supported financially by TSMRI, the College of Liberal and Fine Arts and the College of Education.

About TSMRI
The Texas Social Media Research Institute (TSMRI) is a group of faculty, staff, and students at Tarleton State University with a mission of conducting social media research; sharing social media best practices; and providing social media education for students, non-profit organizations, state agencies, school districts, and higher education institutions.

Contact us:
Texas Social Media Research Institute
Follow Us on Twitter - @TSMRI
Call Us - 254-307-8211
Join Us for Our #TXSocialMedia Weekly Twitter Chats on Thursday Nights at 8pm CDT
texassocialmediaresearch@gmail.com

Thursday, February 2, 2017

Social Media Research: JSMS Vol. 5, No. 3

The latest issue of The Journal of Social Media in Society is out, with cutting edge international research about athletes on Twitter, #Ferguson, social media in the workplace and in hiring decisions, The Biggest Loser, and social media and politics. Read the entire issue here: http:thejsms.org.

Cover Image for Journal

Vol. 5, No. 3 Table of Contents

Brandi Watkins & Regina Lewis

Mia Moody-Ramirez,  Gabriel B. Tait, Ceeon Smith, Lillie Fears, & Brenda Randle

Pavica Sheldon

Jayeon Lee & Raymond J. Pingree

Johanna Gunnlaugsdottir

Delonia Cooley & Rochelle Parks-Yancy

Veronica Hefner, Allen Levy, Jessica Au, Frances Naude, Zashya Nitzkowski, Kevin Chang, Rachel-Jean Firchau, & Maxwell Mirman

Sarah Gray & Courtney Szto

Andrew Herrmann

Guadalupe Correa-Cabrera, Maria Fernanda Machuca, & Ruth Ann Ragland

Sohail Dahdal

Or search our archives for articles.If you'd like to submit a manuscript, you can register as an author, and upload your work.

We'd like to extend our thanks to the many reviewers who make the journal a possibility, and our financial supporters: Texas Social Media Research Institute (TSMRI), Tarleton State University's College of Liberal and Fine Arts, and Tarleton's Graduate School.

The Texas Social Media Research Institute (TSMRI) is a group of faculty, staff, and students at Tarleton State University with a mission of conducting social media research; sharing social media best practices; and providing social media education for students, non-profit organizations, state agencies, school districts, and higher education institutions.

Contact us:
Texas Social Media Research Institute
Follow Us on Twitter - @TSMRI
Call Us - 254-307-8211
Join Us for Our #TXSocialMedia Weekly Twitter Chats on Thursday Nights at 8pm CDT
texassocialmediaresearch@gmail.com



Thursday, January 5, 2017

Measurement Review: Tweepi


When it comes to Twitter, the foremost metric most people look at and care about is the amount of followers you have, which can be seen as how much influence your account has.  Many tools out there measure analytics about the followers and engagement you already have, but what about getting more followers and engaging a wider audience, as well as measuring the quality of your followers? Tweepi is a tool designed specifically for this purpose. Its goal is to target well-connected accounts or influencers within the Twitter network, help engage them and get them to follow you.  It can help manage the quality of accounts you follow and that follow you. Finding potential accounts to widen your Twitter followers is something that can be applicable whether it’s your business or just an individual wanting to grow a personal brand.

Tweepi logo

How it works
The process that Tweepi uses to help expand your followers works like this. Simply choose an account in your industry or a valuable influencer that you know of in the “follow friends” option on the Tweepi dashboard, or “follow followers” option, also on the dashboard. Here accounts following your chosen account are listed with relevant data. Instead of spending hours of your time looking at accounts manually they can be sorted en mass.  In the listings you can add multiple search criteria. Some valuable stats that I found include showing when an account most recently tweeted so you can weed out inactive accounts and follow ratio. The higher this ratio the more likely those accounts are to follow accounts that follow them.  The statistics can be listed in ascending or descending order to find the most or least active accounts for your given search criteria. You can also sort by data points like location, an option that could be very useful for a Twitter account based around a local business, or identifying friends of customers in your network who live in the geographic area.


Tweepi Dashboard

Some other features offered by the Tweepi service have to do with making informed decisions about accounts you follow and accounts that follow you, allowing you to tailor where the engagement of your account is pointed. This is done in a very similar process to how you would find new potential followers. Simply pull up the list of your followers and set criteria for things like location, recently tweeted, amount of followers, etc. You can analyze a list of curated Twitter accounts from external databases as long as the account names are in a comma separated value file, something that Excel or other database programs should be able to export.  As far as I can tell from the documentation no explicit limitation was set for the number of accounts that could be imported for analysis. From the data available in this analysis you can weed out accounts that are either spam (perhaps bots) or maybe are no longer active.

Tweepi Screenshot 2


Tweepi offers tools that could save time by causing accounts that have no bio or accounts that still have the default Twitter profile picture known as “the egg” to force unfollow your account, meaning that unwanted users will no longer see your tweets in their feed. Along with these batch unfollow options, can choose accounts individually and have them force unfollow you as well. This could be a useful tool if you have accounts following you that are toxic or abusive —just an extra step of protection beyond blocking them from your account.  If they are no longer seeing your tweets in their feed they might move on and forget you exist.

Tweepi UnfollowsUnfortunately any of these follower management features are not available with a free account. A free account only allows you to use some of the find follower and account analysis features. The amount of results per list page is also limited to 20 or 40 if you're willing to tweet about the service.  If you decide to pay for the program that is increased to 100 at Tweepi’s silver level ($12.99 per month) or 200 results per page at the platinum level ($24.99 per month). Other features that are locked up behind the paid subscription are the ability to include Klout scores in the search results, the ability to search account bios for keywords and being able to see lists of users who recently tweeted a keyword or hashtag.

Other services provide Twitter account analysis like foller.me and followerwonk. Those services are free and often times go more in-depth into some of the statistics behind accounts, however those services offered results one account at a time and do not to give any of the following management options that Tweepi does.

As far as my experience goes with using the product it's pretty simple and straightforward.  The user interface is relatively intuitive and adding and editing search criteria is straightforward if you've ever used a search engine before.  From the company's about page this seems to be the only product and the team seems rather small so support might a concern. My assumption is if you had a problem or request you would be dealing directly with the developer. This product could be useful for a single individual looking to build his or her brand to a mid-sized company.  The limitations of the amount of rows available in search results page would begin to become too cumbersome if you're dealing with Twitter accounts that have 10,000 followers.

Larger companies might be looking for a product that would do analysis on sentiment or search engine optimization, which this product does not really touch at all.  It mainly focuses on the text, networks and some of the meta information around various accounts.  Performance-wise there could be some issues. Whenever you do an action it takes sometimes upwards to 15 seconds for the action to go through, which could be cumbersome if you are making changes in large batches.  It's also probably not a tool that you use every day, more likely it's something you would operate once-a-week or month identifying some new accounts to follow and removing unwanted accounts.

Overall I'd say this product is a relatively accessible way to target valuable accounts to engage with on the Twitter platform,  giving you a top- level analysis of desired accounts in a time-saving manner.  Perhaps more valuable than this feature is the ability to manage the accounts that follow you particularly if your account has a community or customer management aspect.  Being able to remove followers that are obviously fake cluttering up your ability to engage with actual customers or being able to remove accounts that are abusive or hostile,  helps to preserve  personal and corporate images.

If you're interested in trying Tweepi for yourself you can sign up for a free account at https://tweepi.com.

About the author
Justin Pack is a digital media enthusiast with a passion for the internet, gaming and video production. He is a graduate student at Tarleton State University pursuing a master's degree in communication.

About TSMRI
The Texas Social Media Research Institute (TSMRI) is a group of faculty, staff, and students at Tarleton State University with a mission of conducting social media research; sharing social media best practices; and providing social media education for students, non-profit organizations, state agencies, school districts, and higher education institutions.

Contact us:
Texas Social Media Research Institute
Follow Us on Twitter - @TSMRI
Call Us - 254-307-8211
Join Us for Our #TXSocialMedia Weekly Twitter Chats on Thursday Nights at 8pm CDT
texassocialmediaresearch@gmail.com
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