Wednesday, November 26, 2014

Taking Your Blog To The Next Level

How can YOU take your blog to the next level?
I found out how to do this by attending the Blog Elevated Conference 2014. If you ever have an opportunity to attend a blogging conference I would highly recommend attending this one.

If you’d like to read about more blogging tips, you can visit the Blog Elevated blog (
here). Check out the video and blog post
below
for some of the tips I picked up.
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1. MAKE A PLAN.  Ask yourself these questions:

    • What goals do you wish to accomplish each week, month, year, etc?
    • What do you want to accomplish for your blog in general?
    • What are your long term goals for your blog?
    • How are you going to achieve those goals, and when do you want to have those goals achieved?
 
Make sure that you  have a very specific strategic plan to execute your blogging goals and be sure to set yourself deadlines. Refer back to your mission for your blog and establish clearly set guidelines to accomplish your desired blogging potential.


Additionally, use weekly and monthly planning tools, as suggested from Blog Elevated’s blog. Their tutorial on how to use an editorial calendar can help set you up on the road to success for your blog, and possibly save you time in the long run.


2. ENGAGE YOUR READERS IN DIFFERENT PLACES.  Ask yourself these questions:

    • What do your readers like?
    • What posts are creating a positive buzz from your blog, and how can you reproduce those types of posts? (use your insights and analytics to determine your growth)
    • What is trending?
    • What are your readers’ demographics?

All of these topics will allow
you to focus your content into pleasing material for your readers so that they keep coming back to your blog.

3. KNOW YOUR WORTH
. Establish clear guidelines for working with brands and/or popular bloggers.


Frederick J. Goodall
, of Mocha Dad, h
as expressed several tips for working with brands. Make sure you’ve thought about and  know exactly what types of brand and companies you will and will not work with. 



  • Research brands and make sure their organizational goals align with your blog’s goals and mission. 
  • Avoid organizations and brands that may cause you controversy later on. For example, if you are an advocate for animals make sure the brands you’re endorsing are not testing their products on animals, and visa versa. 
  • Find organizations that support your mission and overall blogging theme. 
  • Be honest and upfront when working with brands and be sure to communicate your desired outcomes from working with them. 
  • Try not to endorse a brand that you are not familiar with. If possible, aim for a mission that is equally beneficial when working together with a brand.


  • What are some tips that you’ve learned from blogging? Are you already incorporating these tips into your blogging plan?



    PAT_0996.jpg
    Blog post contributed by Amanda Castillo Hicks of Fun In The Oven Blog. Amanda is an event planner and social media coach (intern) with the Texas Social Media Research Institute and an Adjunct Professor for Tarleton State University.
    She will be completing her MS in Management and Leadership in 2015. For more information, questions, or inquiries please contact Amanda
    directly at
    arhicks0427@gmail.com.

    Monday, November 17, 2014

    Highlights from the "Social Media Research" Chat - November 13, 2014

    Each week, we have an engaging social media chat. Here are the highlights from the "Social Media Research" chat on Thursday, November 13th at 8pm.

    These chats always challenge all attendees (including our board members and social media coaches to think outside of the box). For example, we gained a wealth of research ideas that we can add to our agenda for the Spring 2015 semester.

    Here's our Storify for Thursday, November 13th:

    Friday, November 14, 2014

    4th Annual Social Media Conference - #TagBoard Highlights! Neat Tool for Social Media Events and Twitter Chats!

    #TagBoard is a great tool for capturing event and conference tweets. It presents the tweets in a graphically pleasing format and the website also enables users to embed the tweets on their website or blog.

    Here's the link to the complete #TagBoard: https://tagboard.com/TXSMC14/186979

    Thursday, November 13, 2014

    4th Annual Social Media Conference - Conference Book, Video Highlights, and Save the Date!

    We had such a great time at the 2014 Social Media Conference! We had 115 attendees from non-profits, cooperations, small businesses, higher education institutions, K-12 school districts, and many entrepreneurs!

    We wanted to provide a few highlights from the conference!

    Monday, October 27, 2014

    Press Release - Top 10 Texas State Agencies on Twitter



    FOR IMMEDIATE RELEASE

    October 27, 2014

    Contact: Dr. Jennifer T. Edwards at (254) 307-1375 or jtedwards@tarleton.edu.

    Top 10 Texas State Agencies on Twitter

    The top 15 Texas state agencies on Twitter will be honored at the 4th Annual Social Media Conference in Fort Worth, Texas

    Fort Worth, Texas - The Texas Social Media Research Institute (@TSMRI) will present statewide social media awards (according to Klout Score and number of followers) at the 4th Annual Social Media Conference (#TXSMC14) in Fort Worth, Texas on Friday, November 7, 2014. The following institutions will be honored at the #TXSMC14 Conference.

    The Top 10 Texas State Agencies on Twitter (by Klout Score):

    1
    Historical Commission
    @TxHistComm
    2
    Office of the Governor
    @TexGov
    3
    Dept. of Transportation
    @TxDOT
    4
    Dept. of Public Safety
    @TxDPS
    5
    Bob Bullock Texas State History Museum
    @BullockMuseum
    6
    Education Agency
    @teainfo
    7
    Texas.gov
    @texasgov
    8
    State Bar of Texas
    @statebaroftexas
    9
    Veterans Commission
    @texasveterans
    10
    Texas Engineering Extension Service
    @teextweet




    Continued on next page...

    The Top 10 Texas State Agencies on Twitter (by Number of Followers):

    1
    Office of the Governor
    @TexGov
    2
    Dept. of Transportation
    @TxDOT
    3
    Dept. of Public Safety
    @TxDPS
    4
    Education Agency
    @teainfo
    5
    Texas.gov
    @texasgov
    6
    Parks and Wildlife Dept.
    @TPWDnews
    7
    State Bar of Texas
    @statebaroftexas
    8
    Comptroller of Public Accounts
    @txcomptroller
    9
    Dept. of Agriculture
    @TexasDeptofAg
    10
    Attorney General
    @TXAGsOffice

    The top 10 Texas state agencies in each category will be honored at the 4th Annual Social Media Conference in Fort Worth, Texas at the Tarleton State University Southwest Metroplex Center on Friday, November 7, 2014. To register for the conference, please visit http://www.txsocialmedia.org/. Representatives from the agencies listed on the “Top 10 List” are encouraged to contact texassocialmediaresearch@gmail.com for special registration code.

    TSMRI will maintain a list of state agencies and their associated Twitter accounts on their website. Please reference the TSMRI website for more information http://www.tarleton.edu/TSMRI.

    The following criteria were utilized to determine the top 10 Texas state agency Twitter accounts: the account’s inclusion on the Texas.gov “Social Media Presence” page, number of followers, and Klout (influencer) score (according to Twitalyzer). For more information about Klout scores, please visit http://www.klout.com/

    The Texas Social Media Research Institute (TSMRI) is located at Tarleton State University in Stephenville, Texas. The institute includes faculty, staff, and student social media researchers.

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    Press Release - "Top 10 Texas Higher Education Institutions on Twitter"



    FOR IMMEDIATE RELEASE


    October 27, 2014


    Contact: Dr. Jennifer T. Edwards at (254) 307-1375 or jtedwards@tarleton.edu.


    Top 10 Texas Higher Education Institutions on Twitter


    The top 10 higher education institutions (universities and community colleges) will be honored at the 4th Annual Social Media Conference in Fort Worth, Texas.


    Fort Worth, Texas - The Texas Social Media Research Institute (@TSMRI) will present statewide social media awards (according to Klout Score and number of followers) at the 4th Annual Social Media Conference (#TXSMC14) in Fort Worth, Texas on Friday, November 7, 2014. The following institutions will be honored at the #TXSMC14 Conference.


    The Top 10 Texas Universities on Twitter (by Klout Score):


    1
    University of Texas at Austin
    @UTAustin
    2
    Baylor University
    @baylor
    3
    University of Houston
    @UHouston
    4
    Texas A&M University
    @TAMU
    5
    Texas Tech University
    @TexasTech
    6
    Texas State University
    @TXST
    7
    University of Texas at Dallas
    @UT_Dallas
    8
    Texas A&M University - Corpus Christi
    @IslandCampus
    9
    Texas A&M University - Commerce
    @TAMUC
    10
    University of Texas at San Antonio
    @UTSA

    Continued on next page...


    The Top 10 Texas Universities on Twitter (by Number of Followers):


    1
    Texas A&M University
    @TAMU
    2
    University of Texas at Austin
    @UTAustin
    3
    Texas Tech University
    @TexasTech
    4
    Baylor University
    @baylor
    5
    Texas State University
    @TXST
    6
    University of Houston
    @UHouston
    7
    University of Texas at Arlington
    @UTArlington
    8
    University of Texas at San Antonio
    @UTSA
    9
    Sam Houston State University
    @SamHoustonState
    10
    University of Texas at El Paso
    @UTEP


    The Top 10 Texas Community Colleges on Twitter (by Number of Followers):


    1
    Lone Star College
    @lonestarcollege
    2
    San Antonio College
    @SAC_PR
    3
    Tarrant County College
    @TCCollege
    4
    Austin Community College
    @accdistrict
    5
    Houston Community College
    @HCCDistrict
    6
    San Jacinto College
    @SanJacCollege
    7
    Richland College
    @richlandcollege
    8
    Blinn College
    @BlinnCollege
    9
    South Texas College
    @STCPR
    10
    Collin College
    @collincollege


    The top 10 higher education accounts in each category will be honored at the 4th Annual Social Media Conference in Fort Worth, Texas at the Tarleton State University Southwest Metroplex Center on Friday, November 7, 2014. To register for the conference, please visit http://www.txsocialmedia.org/. Representatives from the “Top 15 List” are encouraged to contact texassocialmediaresearch@gmail.com for special registration code.


    TSMRI will maintain a list of state agencies and their associated Twitter accounts on their website. Please reference the TSMRI website for more information http://www.tarleton.edu/TSMRI.


    The following criteria were utilized to determine the top ten higher education Twitter accounts in Texas: the account’s inclusion on the Texas.gov “Social Media Presence” page, number of followers, and Klout (influencer) score (according to Twitalyzer). For more information about Klout scores, please visit http://www.klout.com/


    The Texas Social Media Research Institute (TSMRI) is located at Tarleton State University in Stephenville, Texas. The institute includes faculty, staff, and student social media researchers.


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