Wednesday, July 30, 2014

Social Media @ Work: Pinterest

Tarleton State University's Career Services department targets their pins
---with fantastic results.

Like many people, I thought Pinterest was only good for planning weddings until I started receiving phone calls a few months ago at work regarding our Career Services Pinterest page. People across the U.S. have been calling our office wanting permission to use graphics we have pinned on our Pin boards. I was amazed. Who knew Pinterest could be such a powerful marketing tool?

Here are three simple tips for targeting your audience on Pinterest, tested through trial and error: 

Thursday, July 24, 2014

If You're Not On Social Media, Do You Still Exist?*

Recently, I Googled an old friend.  Did I say friend?

We haven't spoken in over fifteen years (wow, where did the time go?). 
Things didn't end...well.

When we first met,  we were fresh out of college and not  sure what was next. We acted in a few local plays (drama nerd alert!) and saw a ton of movies together.We also spent late nights talking about anything and everything.

Real friends don't let friends Google ex-friends. Or something.

As I scanned the Google search results on my "frenemy", the imp on my left shoulder hoped I'd find something negative. What can I say? I'm only human.

Alas, it was not to be.

Wednesday, July 16, 2014

Social Media @ Work: Acting

Welcome to our new series, Social Media @ Work,  which features great social media advice from a variety of professionals. Our inaugural post features Lisa Sosa, an independent film actress currently based in San Antonio.

Wednesday, July 9, 2014

Attribution – It’s the Right Thing to Do

 In social media, images have become the eye candy that draws readers to your blog and Facebook posts.  If the image is one you created yourself, you’re good to go.  But what about those times you can’t create your own images?  Is it OK to just use that great picture you found on the internet?

Wednesday, July 2, 2014

5 Reasons You Might Not Need LinkedIn

 Did you know that over 259 million people use LinkedIn?  We here at TSMRI are LinkedIn fans, but that doesn't mean it's for everyone.
  • So...should you take the plunge?
  • Or, if you have a neglected account (you know who you are), should you log back in?
Check out our reasons why LinkedIn might NOT be for you below.

Wednesday, June 25, 2014

Register for our blogging unconference (July 11)

What's An Unconference? 
It's a less formal, participant-driven gathering.
Sessions can take unexpected turns depending on the needs of attendees. 

Who Should Attend?

Anyone interested in blogging, regardless of whether you have a blog.
This includes students, small business owners, hobbyists, researchers, and more.

Why Should I Attend?

1. So you can meet and network with other bloggers. 
Compare notes and get ideas on how to create, monetize, and/or format your blog.  Stuck on post ideas? Come brainstorm with the rest of us.

2.  So you can get tried and true advice and specific examples for improving your blog.

3.  So you can help drive the session content. 
There's zero chance of struggling to stay awake during endless Power Point presentations.

We look forward to seeing you there!

For more information, go to our registration page.